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讲座 | 城市如何成为创意?-法国里昂城市名片构建案例分享
  发表时间:2019-05-17 

微信图片_20190517124255

  法国里昂政治学院全职教授,Elico里昂信息与传播研究室研究员,法国信息与传播学会副主席,法国人类研究所成员,IMU法国特级智慧城市研究学会成员,赖伐尔大学(Laval University)社交媒体与公共关系观察学会成员;中法国际合作项目“杭州:从传统城市到创新智慧城市”项目联合负责人(2017-2019);主要研究领域为智慧城市、城市特征研究和文化创意产业研究。

  【讲座简介】
The speech analyzes the study case of the French town of Lyon: it represents an archetypal situation of the quick process of transformation into creative city. The very success of Lyon city case is the reason why the conference will expose and explain the issues and the most important challenges to change the city’s image from old fashion and tradition into modernity and creativity, without breaking the continuity between both elements. In fact, Lyon is a good study case because: 1/ it is now the first of the three first French creative cities; 2/ the city is now the brand “ONLYLYON” to be sold and broadcast; 3/ the development of the city to become creative is now 15 years old and all the story-telling plan has proved successful. To understand all the lessons of Lyon case, first, we need to define what is a creative city to understand the goal of the process. Second, we need to analyze the major actors of this transformation and the strength of their alliance, “Aderly”. Third, we will expose the three strategy steps of Lyon during the fifteen years of the transformation process (2004-2018).

  【讲座信息】
主持:万书元 教授
时间:5月9日(星期四)19:00
地点:同济大学本部教学南楼201

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